Innovative service spaces earn 77.2 Net Promoter Score

Jan 11, 2023

Metal 57 is a visionary workspace offering collaborative spaces, flexible offices, high-end services, and vibrant entertainment in a legendary setting. Read on to see how this workplace community inspires both employees and guests, and strengthens the brands of its prominent tenants.

Creating a Unique Living Space

To showcase its expertise, BNP Real Estate has established its headquarters in an iconic location: Metal 57. Situated in former Renault industrial workshops along the Seine, BNP's goal was to create a distinctive living space, serving as a benchmark in France and Europe, illustrating its proficiency in designing premium service spaces focused on user experience.

Inspiring Work and Living Spaces

The nearly 400,000 square feet of work and living spaces feature versatile layouts, including co-working spaces, project tables, meeting rooms, labs, mini-amphitheaters, agora, work cafes, etc., all managed in a flexible office environment. These cutting-edge services on the building's eight levels are accessible through a dedicated mobile application, enhancing the quality of work life and ease of service access for occupants.  The app serves as a gateway to services such as reception, on-site amenities, a mini-boutique, entertainment offerings, and more.

Highlighted Features

  • Hospitality and Concierge: Reception, services, mini-boutique, and entertainment.
  • Well-being Areas: Hairdressing, massages, manicures, and beauty services.
  • 24/7 Connected Lockers
  • Fitness Area
  • 53.000+ square foot food court with five catering areas and two coffee spots
  • Rooftop with a 360° panoramic view of the Meudon forest.

A Vibrant Community

Metal 57 is not just a headquarters for BNP Real Estate but also a hub that hosts several prominent tenants like Henkel France, Kellogg's France, Kronenbourg, Odigo, and Netatmo. The collaborative environment fosters an engaging and vibrant community, where professionals from various industries can connect, collaborate, and forge valuable relationships.

Addressing Challenges and Delivering Solutions

To ensure the legendary status and appeal of Metal 57, BNP Real Estate partnered with Circles France to provide tailor-made solutions that included:

  • A dedicated Hospitality team, overseen by Circles, to manage the reception halls and deliver exceptional guest experiences.
  • An experienced Circles Community Manager working closely with BNP Real Estate’s team to coordinate synergies and operations within Metal 57.
  • An engaging events calendar that offers immersive experiences, pop-up stores, festivities, conferences, and other activities to enrich the experience for both occupants and visitors.
  • A high-end concierge space, offering time-saving and well-being services, such as massages, hairdressing, and manicures, further enhancing the occupants' quality of life at work.

Results

BNP Real Estate's collaboration with Circles at Metal 57 has demonstrated their expertise in designing and operating innovative service spaces. The advantages and results include:

  • Strong community engagement with a remarkable Net Promoter Score (NPS) of 77.2 since launch, showcasing the high level of employee satisfaction and recommendation.
  • 75% of service users feel valued by their employer, thanks to access to the extensive range of services provided.
  • Over the past 12 months, Metal 57 has delivered an impressive 2,554 services (excluding activities), indicating the popularity and utilization of the various amenities and offerings.

Metal 57's pioneering approach to co-working, flexible office solutions, and premium services has solidified its position as a reference location for BNP Real Estate, its tenants, and the broader community. Employees and visitors alike can enjoy the unforgettable experience and collaborative environment that Metal 57 provides, amplifying its reputation as an innovative and disruptive European headquarters.

Trends

See all ➞