Case Study

CIRCLES IN ACTION: Community management turned a day off into a day to remember

The moment

On a federal holiday, the kids were off school — but work didn’t stop. The Circles Community Manager at a major American multinational energy corporation saw an opportunity hiding in the middle of an ordinary Monday.

Circles support in action

What started as a suggestion from corporate affairs became, in the hands of the Circles Community Manager, something far more imaginative. Under the banner of “Red, White, and Woo-Hoo,” 32 kids of all ages spent President’s Day exploring their parents workplace in a way that felt exciting and entirely their own.

The full day of programming included:

  • Behind-the-scenes tours through spaces their parents see every day—the service elevator, Operations Center, IT Café and fitness center—turning the unfamiliar into something to discover
  • A structured day with moments of energy and creativity, from open-mic jokes that filled the room with laughter to an ice cream party that kept kids engaged throughout
  • Quieter moments that included a guided mindfulness exercise where kids paused to imagine breathing in a sunflower
  • Interactive activities from start to finish, creating a day that felt seamless for parents and memorable for their children

32 kids hosted

5 hours of non-stop programming

7 behind-the-scenes tour stops

The human impact

  • Gave working parents a real solution on a day when childcare options are scarce
  • Turned the workplace into somewhere a child could feel curious, safe and genuinely delighted
  • Deepened employees’ connection to where they work, through the eyes of their kids
  • Showed that community management, at its best, makes the unexpected feel effortless

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