Banking on Wellbeing: How a Global Financial Leader Reclaimed Time for its Talent
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Boosting Employee Wellbeing & Productivity at Bank of America with Circles
The challenge:
In the competitive financial services sector, attracting and retaining top talent requires more than offering competitive salaries. Bank of America recognised that to remain a leading employer, they needed to elevate their employee benefits strategy-delivering meaningful, personalised support that directly improves employee wellbeing.
In a high-pressure banking environment, employees face long hours, complex responsibilities, and high performance expectations. Time is often their scarcest resource. Bank of America sought to provide a benefit that would lighten the personal and administrative load, enabling employees to focus on their careers and personal priorities.
The Circles Solution:
Circles partnered with Bank of America and integrated seamlessly into the bank’s existing third-party benefits platform, ensuring a unified, easy-to-access experience for employees.
Key elements included:
- Unlimited Lifestyle Support
- Covering life admin, travel planning, and concierge services to help employees reclaim valuable time.
- Personalised Digital Platform
- A web and mobile experience, available 24/7 and tailored to each employee.
- Proactive Engagement
- Regular communications encouraging employees to take full advantage of the programme.
The Outcome
A Stronger, More Supportive Benefits Offering
By integrating Circles directly into its existing benefits platform, Bank of America enhanced its reputation as a forward-thinking, people-focused employer. Employees reported improved work-life balance, reduced stress, and greater appreciation for the organisation’s investment in their wellbeing-strengthening engagement, satisfaction, and retention.
The program launched to thousands of employees and quickly achieved:
- 75+ net promotor score
- High ongoing utilisation reflecting strong engagement
- Employees gained back an average of 4 hours
The challenge:
In the competitive financial services sector, attracting and retaining top talent requires more than offering competitive salaries. Bank of America recognised that to remain a leading employer, they needed to elevate their employee benefits strategy-delivering meaningful, personalised support that directly improves employee wellbeing.
In a high-pressure banking environment, employees face long hours, complex responsibilities, and high performance expectations. Time is often their scarcest resource. Bank of America sought to provide a benefit that would lighten the personal and administrative load, enabling employees to focus on their careers and personal priorities.
The Circles Solution:
Circles partnered with Bank of America and integrated seamlessly into the bank’s existing third-party benefits platform, ensuring a unified, easy-to-access experience for employees.
Key elements included:
- Unlimited Lifestyle Support - covering life admin, travel planning, and concierge services to help employees reclaim valuable time.
- Personalised Digital Platform - aweb and mobile experience, available 24/7 and tailored to each employee.
- Proactive Engagement - regular communications encouraging employees to take full advantage of the programme.
The Outcome
A Stronger, More Supportive Benefits Offering
By integrating Circles directly into its existing benefits platform, Bank of America enhanced its reputation as a forward-thinking, people-focused employer. Employees reported improved work-life balance, reduced stress, and greater appreciation for the organisation’s investment in their wellbeing-strengthening engagement, satisfaction, and retention.
The program launched to thousands of employees and quickly achieved:
- 75+ net promotor score
- High ongoing utilisation reflecting strong engagement
- Employees gained back an average of 4 hours
