An international company nurtures its employer brand and strengthens ties with local ecosystem

Challenges

The Human Resources department engaged Circles to tackle multiple challenges. First, to create a vibrant events program, notably a flagship celebration for the company's 100th anniversary. Second, to revitalize and make spaces more inviting. Third, to bolster the company's local presence by partnering with local entities. Circles aimed to meet these goals by reimagining the concierge profile, redesigning service areas, and introducing new locally sourced services.

Solutions

Circles brought on Pascale, the new on-site concierge, leveraging her extensive background in customer relations from managerial and sales roles across various companies, along with running her own reflexology and coaching business. She now identifies as a 'well-being creator.' Pascale introduced a dynamic approach, initiating new services like a popular consignment sale for local producers and numerous well-received pop-up stores showcasing the local ecosystem. Her efforts culminated in a successful celebration for the company's 100th anniversary, featuring a delightful fruit bar orchestrated by our concierge.

The expanded service offerings also encompassed themed conferences and seasonal space transformations (think Halloween-themed setups, for instance). The mini boutique, a hit for its curated selection of preferred or urgent items, introduces fresh products monthly.

Recognizing Pascale's value, the client included her in Quality of Work Life (QVT) meetings, welcoming her contributions and ideas.

Benefits

Within 9 months, the concierge service saw a 20% surge in user engagement, coupled with an outstanding Net Promoter Score (NPS) of 79. The mini boutique experienced a remarkable 30% revenue boost, mirroring the uptick in everyday services like dry cleaning. Employees now save an average of 2 hours per service request. Additionally, the introduction of ten new local service providers on-site has enabled employees to minimize their environmental impact.

This success has amplified the visibility of Quality of Work Life (QVT) initiatives for HR, significantly bolstering the employer brand. This heightened visibility has played a pivotal role in enhancing employee retention, attracting new talent, and elevating recruitment efforts to acquire top-notch individuals.

‍