Responsible for translating the Circles vision into strategic business objectives and financial results, Kathy Sherbrooke has propelled Circles to a leadership position in the customer and employee loyalty space among Fortune 1000 companies.

Kathy is wowed by the change Circles is able to make in peoples’ lives. For example, by fulfilling a customer’s request to help achieve her sister’s life-long dream of riding an elephant while in remission from breast cancer, we were able to create a profound impact in her family’s life. Kathy is also moved by “putting together groups of people who love working together, have real friendships, and are passionate about what they do.”

Previously, Kathy was Product Marketing Manager for INC. Magazine’s business products division. In this role, she had direct responsibility for helping small businesses run effectively and caught the entrepreneurial bug.

A graduate of Stanford Business School, Kathy co-founded Circles in 1997 to address the needs of time-starved professionals and corporations that rely on these professionals as high-value customers or employees. Two things she didn’t learn in school: the “power and importance of good decision making” and the “complexity in managing an organization full of people.”

Kathy believes Circles’ mission is to make peoples’ lives richer. “We are making a difference in the lives of the people who work here, the members who call in each day and our clients and partners.”

Kathy was a finalist for the 2003 Ernst & Young Entrepreneur of the Year Award and was recognized as one of Boston Business Journal's Top 40 Under 40. Circles received the Greater Boston Chamber of Commerce Small Business of the Year award for 2003.