Rob Murphy leads Circles' strategic growth efforts. In this role he oversees the development and incubation of new business models that leverage and extend the company's core capabilities.

Rob is inspired by “making a difference in peoples’ lives by helping them do something they would not have accomplished otherwise.” He is wowed by people in and out of the customer service industry who are “polite, helpful and honest,” as he finds these qualities are rare.

Rob recalls one powerful example of the impact Circles can make on the lives of our members. It’s the story of a member’s son vacationing in Asia during the tsunami that struck in early 2005. The family had unsuccessfully been attempting to contact their son, so they turned to our concierge service for help. After much research and determination, Circles was able to find the member’s son safe on a remote island resort off the coast of the Philippines. This exemplifies our efforts to defy the limits of what is possible to make a difference in someone’s life.

Prior to joining Circles, Rob was Senior Vice President at Digitas, a leading relationship marketing services firm. At Digitas, he managed large-scale client relationships and helped leading brands optimize customer interactions in the phone, field and online channels.

According to Rob, the Circles mission is to “enrich peoples’ lives by doing what it takes to make them say ‘wow!’” His role within this mission is to give employees the knowledge, partnership and tools that enable them to “wow” members with every interaction.”

Rob holds an MBA from the University of Rochester and a BS degree in Operations Research and Industrial Engineering from Cornell University.