Concierge Increases Spend Among Customers
The Challenge
In today’s marketplace, companies face heavy competition and continually seek unique ways to capture market share. Several clients across multiple industries sought to increase both customer engagement and customer spend.
Circles' Solution
For each of these companies, Circles offered its high touch concierge services to a subset of their population who had more spend potential. The service was marketed as a personalized solution that customers could access whenever they needed assistance with travel, gift and dining needs.
The Results
- Concierge users spent an average of over 40% more than non-users in the relevant spend category (See Right)
- Spend even increased among those who received marketing for concierge but did not actively use it (compared to those groups who did not receive marketing/access to concierge)
1 Gallup Research